Marketing Essay Example | Topics and Well Written Essays - 250 words - 12

Marketing - Essay ExampleHere all told the unattractive melodic themes and unfeasible ideas ar weeded out leaving only the ideas w here future action is possible. Concept evolution and runninging Here in this stage the idea is presented to the customers and their views and opinions of the ideas are documented. This eliminates the risk of any losses if the ideas are not accepted by the customers (Kahn). Business Analysis This stage involves the business and financial analysis of the ideas and here the financial risks and the other business related analysis are completed. Prototype Development Here the idea is developed and the product is developed in the physical form and the basic trade strategy is developed. Test Marketing At this stage the company puts the product up for sale in a hardly a(prenominal) areas to check for the performance under the marketing plan (Jobber). This provides an insight to the company for the effectiveness of the marketing strategy and the demand of the product. Commercialization The last stage of the new product development stage is the commercialization, where the complete marketing plan is developed and the full production is set into action